content & social media marketing strategist based in brooklyn, NY.
La Mer, Estee Lauder Companies
temporary assistant manager, social content & community
A visuals-first social and content management agency, founded by Makeda Sandford, to support and grow new brands, projects and uplift femme and POC companies.
Seed Brklyn
I worked with the multifunctional fashion retail and art space in Brooklyn, NY to launch Seed Brklyn on social media channels, influencer activations, email marketing and content production. 2 years
Jezebel on Facebook: In my 2.5 years at Jezebel, starting as an associate at Gizmodo and being promoted to Social Editor of Jezebel, I have crafted new sides to a classic voice of the iconic Feminist title.
Jezebel on Instagram: During my formative time at Jezebel, I've greatly increased the engagement and our visibility on Instagram. With quick-witted, casual copy, I've allowed it to be a rare space on the internet where news isn't always presented as pretty. +20k followers, +6,000% engagement rate.
Product editorial writing: Streetwear and fashion writing has always been a first love of mine. I have constructed seamless copy for various sites, like this below for MISSBISH, that elevate a typical press release into a story focused on passion.
The social copywriting I worked on for Raybern's is a part of their most engaged content.
As copywriter at GRADIENT EXPERIENTIAL, I incorperated pop culture-relevant copy to elevate the fun, photoshop-heavy posts for our client Raybern's Sandwiches.
Well-informed copywriting was essential for client Terlato Wines via GRADIENT EXPERIENTIAL.
Among their top performing copy to date were posts written and consulted by me.
Content Management
MPB
US Content Marketing Manager – writing and editing blog and social copy, scheduling and publishing copy, sourcing photography, photo editing, content strategy, implementing SEO best practices, producing videos, writing educational and promotional video scripts, paid media boosting and influencer marketing. 1 year.
more work:
@jointhespades
I launched the Amazon Prime film, Selah and The Spades, in time for their premiere at Sundance on Twitter and Instagram. I was the on-set stills photographer and stayed on until it was purchased.
+3,000 followers in 6 months.
copywriter
GRADIENT Experiential
(social media brand clients)
JKR Agency (pitch and major beauty company client rebranding copy)
photo editor
For Tinder
photo and video production
Experience in casting, scheduling, project management, and post-processing production for professional photo and video projects.